Rising health and wellness concerns, increased adoption of hygiene practices, and the rise of waterborne diseases due to contamination by bacteria and pathogens such as protozoa, viruses, algae, parasites, and other contaminants are driving the growth of the global water treatment POU market. from.
        PORTLAND, OR, April 13, 2023 /PRNewswire/ — Allied Market Research released a report titled “POU Water Purifier Market By Type (Installation Filters, Inline Filters, Others), Technology (UV, RO, UV) and RO “. , others), by end user (home, commercial), by distribution channel (B2B, B2C): Global Opportunity Analysis and Industry Forecast, 2021-2031.” According to the report, the output value of the global water treatment POU industry will be US$22.6 billion in 2021, and is expected to reach US$33.9 billion by 2031, with a compound annual growth rate of 4.1% in 2022-2031. .
        Growing health and wellness concerns, increased adoption of hygiene practices, and the rise of waterborne diseases due to contamination by bacteria and pathogens such as protozoa, viruses, algae, parasites, and other contaminants are driving the growth of the global water treatment POU market. from. However, high maintenance costs are holding back market growth. In addition, brands are using social media platforms for advertising campaigns and offering products through online platforms including Amazon, Flipkart and other e-commerce sites and applications, opening up new opportunities in the coming years.
        Depending on the type, the tabletop filter segment held the largest market share in 2021, accounting for more than half of the global POU water purifier market, and is expected to maintain its leading position during the forecast period with growing adoption in India, China, and Brazil, etc. • Consumers in developing countries use countertop POU water filters. However, the OTC segment is forecast to register the highest CAGR of 4.5% from 2022 to 2031. With increasing consumer awareness of waterborne diseases and water filtration, the demand for tabletop filters is on the rise. There are various types of tabletop filters offering different technologies such as reverse osmosis, UV, UV + reverse osmosis, etc.
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        Backed by technology, the reverse osmosis segment held the highest market share in 2021, accounting for approximately two-fifths of the global POU water purifier market, and is expected to maintain its leading position throughout the forecast period. Reverse osmosis technology is widely used in water purifiers to remove contaminants from unfiltered water. However, the UV and RO segment is expected to register a CAGR of 4.6% from 2022 to 2031 due to high performance and advanced water treatment technologies. Both UV filters and reverse osmosis filters kill pathogens and bacteria in the water and filter out contaminants in the water.
        From an end-user perspective, the household segment will account for the largest share in 2021, accounting for more than three-quarters of the global POU water purifier market, and is expected to maintain its leading position during the forecast period. As consumers become more aware of the adverse effects of contaminated drinking water, developing countries such as India, China and Brazil are increasingly adopting POU water purifiers for home use. However, from 2022 to 2031, the commercial segment is projected to register the largest CAGR of 4.6%. With increasing awareness of waterborne diseases and the adverse effects of contaminated drinking water, consumers are choosing clean and pure water in commercial establishments such as hotels, hospitals, restaurants, etc.
        By region, Asia Pacific holds the highest market share in terms of revenue in 2021, accounting for nearly a third of the global POU water purifier market, and is likely to dominate the market during the forecast period. Asia Pacific is the main market for POU water purifiers. Brand penetration is stronger in industrialized countries such as India and China. In addition, household water purifiers are considered a necessity in the Asia-Pacific region, especially in large and metropolitan areas, due to the growth of microbial and chemical contamination of surface water. However, the LAMEA region is forecast to register the fastest CAGR of 5.3% from 2022 to 2031. The shortage of clean drinking water in LAMEA countries due to weak water treatment infrastructure provided by municipal corporations and residential areas is driving demand for POU water purifiers in the region.
        The report provides an in-depth analysis of these key players in the global POU Water Treatment market. These players have adopted various strategies such as new product launches, cooperation, expansion, joint ventures, agreements, etc. to increase their market share and maintain their dominance in different regions. The report is valuable because it highlights the business performance of market participants, operating segments, product portfolio and strategic initiatives to present a competitive scenario.
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